![]() Microsoft early in 2014 killed off the name SkyDrive for its storage service, renaming it OneDrive and adding incentives such as more space. The program has been suspended.”īut damage had already been done, as hashtags used in the marketing scheme then started being used to bash IE instead. Microsoft replied to Arrington that: “This action by a vendor is not representative of the way Microsoft works with bloggers or other members of the media. Things unraveled after the social strategist hit up TechCrunch founder Michael Arrington, who promptly published the unsolicited blog-for-pay letter, as recounted by Network World blogger Ms. Microsoft in June ditched a marketing program involving a partner that essentially offered bloggers incentives to write nice things about the Internet Explorer browser following the company’s release of an IE Developer Channel.
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